Privacy policy

We attach great importance to your privacy and want to be transparent about the data we collect and the way we process this. We ask you to read this privacy policy carefully, as it is effective when you visit our website and use our services.

1. Company details

We will include the personal data obtained through this website in the database of:

Safety Jogger/FLA Europe NV
Lindestraat 58,
9700 Oudenaarde

+32 55 33 44 44

2. Which information do we collect and why?

When you visit our website, we process a variety of data. We only store and use personal data that you provide directly, within the framework of the service requested by you, or, of which it is clear that they are provided to us for processing.

2.1 Contact information

We collect personal data when you fill in the contact form, download our e-book or register as a retailer.
This data can include:

  • Last name
  • First name
  • Company
  • Address
  • Country
  • VAT number
  • Phone number
  • Customer type
  • Type of business
  • Industry
  • Email address
  • Message

It is our commitment to only use this information internally and exclusively for:

  • Providing you access to the website’s shopping section
  • Handling and delivering online orders
  • Offering good customer service and answering your questions
  • Sending you new product information and promotions

Certain parts of our website require you to register first. After registration, we will use your chosen username to store your personal data. We keep this information so that you do not have to fill it in again each time and we can contact you within the framework of the execution of the agreement.

For fill-in forms, we use HubSpot Forms to optimize the follow-up of the completed data. Lifespan determined by HubSpot. You can find more information about the use of data by HubSpot through this link: Privacy Policy HubSpot

2.2 Newsletters and promotions

When subscribing to our newsletter, we collect your email address. We will only use this information to send you promotions and/or info about our products and services.

To do this, we work together with HubSpot. Here you can find HubSpot’s privacy policy.

Every mail you receive via HubSpot will always contain a link to unsubscribe if you no longer wish to receive e-mails from us. We will only add your e-mail address to the list of subscribers with your explicit permission.

When you open our newsletter, HubSpot collects a few statistics to analyze its performance. These include information about your browser type, unique identifier, and the number of times you open the newsletter and/or click on a link.

2.3 Payment information

Our website does not collect credit card or payment information.

2.4 Cookies

What are cookies?

Cookies are small pieces of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing.

Why do we use cookies?

By using cookies, we can offer you the best user experience. Thanks to cookies we can:

  • Constantly optimize our website;
  • Remember your preferences so that you don't have to enter or download the same information over and over again when you use our website;
  • Improve the security and speed of our website;
  • Make our marketing more efficient so that we can provide you with a better service.

Can I refuse the use of cookies?

Most browsers allow you to accept or block cookies and inform you of the use of cookies. You can choose to decline these cookies. However, this can interfere with the navigation and functionality of the website. Do you still want to refuse the use of cookies? Then you can find the instructions for different browsers below:

What cookies do we use?

Necessary cookies

Necessary cookies are first-party cookies that only collect information on the website itself. They are needed to guarantee the functionality of our site.

How long are these stored?

  • Web session: 1 session
  • Cookie statement: 1 month
  • Region choice: 1 month
  • Language choice: 1 month
  • Session security cookie: 1 year
  • Display setting: 1 week

Analytical cookies

Analytical cookies are third-party cookies that collect information about the behavior of website visitors and the performance of the website. This information includes information on the region from which you accessed our website, information about your device, operating system, and browser, on how you use our website, and whether you have visited us before.

We collect this information anonymously to improve our website and to offer visitors a better user experience. To do this, we use:

Marketing cookies

Marketing cookies are third-party cookies that track the behavior of website visitors and create a user profile based on this information. This way, you get more personalized advertisements on other websites, based on your interests.

Third parties that possibly place cookies:

  • DoubleClick Ad Exchange-Buyer: lifespan determined by Doubleclick
  • Google Dynamic Remarketing: lifespan determined by Google
  • Google AdWords User Lists: lifespan determined by Google
  • Facebook Custom Audience and Facebook Connect: lifespan determined by Facebook
  • LinkedIn Ads: lifespan determined by LinkedIn

You can manage your preferences through This will not prevent you from getting any more ads while surfing. The ads will only be more generic and not based on your personal preferences.

3. How long do we store your data?

We will keep the personal data described above for as long as necessary unless a longer retention period is required or permitted by law. Once the data is no longer in use, we will anonymize and/or delete it as required by law.

4. Who do we transfer personal data to?

We do not transfer your personal data to third parties for any reason other than those listed below. We only transfer your personal data to third parties if:

  • You have given us your express consent to process your personal data;
  • It is legally permissible and necessary to fulfill our contract with you;
  • A legal obligation makes it necessary for us to transfer data to a third party.

We transfer data to the following recipients or categories of recipients on the aforementioned grounds:

  • Employees (internal and external)
  • IT infrastructure service providers
  • Service providers offering support
  • Software service providers
  • Providers of analysis tools
  • Other service providers
  • Public authorities

We will under no circumstances sell your data or make them available commercially.

5. How do we protect your personal data?

Our goal is to protect your data against accidental or intentional manipulation, partial or total loss, destruction, or unauthorized access by third parties. We protect the systems and processes with a variety of technical and organizational measures. These include, among others: data encryption, pseudonymization, anonymization, logical and physical access restriction and control, firewall and recovery systems, integrity tests.

These measures are in line with the data protection laws that correspond to the latest codes of practice in the industry to protect your personal data. We review and, if necessary, adjust these measures on an ongoing basis.

6. What are your data protection rights?

Unless restricted by law, you have the following rights: the right to information, rectification, restriction of processing, data portability, erasure and the right to object.

6.1 Right to information and rectification

At any moment you have the right to check and change your personal data, free of charge.

This can be done by logging in to and changing it yourself or by sending an email to with a copy of your ID.

6.2 Right to restriction of processing

You have the right to restrict how and to what extent your data is processed. Please inform us about the categories of data you consider relevant and the reasons for restricting their processing. We will review the facts immediately and inform you about the results.

6.3 Right to data portability

Please inform us in writing about which data you wish to have transferred and to whom. We will review your request immediately and inform you about the results.

6.4 Right to erasure

You always have the right to have your data removed from our databases, in accordance with statutory regulations.

6.5 Right to objection

If you are not satisfied with how we protect your data, you have the right to lodge a complaint with the supervisory authority responsible for data protection in your country.

7. How can you contact us?

To exercise your rights or to receive any additional information about this privacy policy or the way we collect data, please contact Safety Jogger at the following address:

Safety Jogger/FLA Europe NV
Lindestraat 58,
9700 Oudenaarde, Belgium.
Attn. Privacy Officer

Your complaint or dispute must be sent to the above address. All communications from Safety Jogger/FLA Europe NV to you will go through email.

8. Links to other sites

This website includes links to sites. FLA Europe NV/ Safety Jogger cannot guarantee that these websites comply with the privacy policy of the General Data Protection Regulation (GDPR), in the Dutch General Provision Data Protection (AVG) No. 2016/679 of May 24, 2016. Therefore, we advise users to verify this by consulting the privacy clauses that must appear on every website.

9. Modifiability

FLA Europe NV/Safety Jogger has the right to change this privacy statement if necessary. Therefore, it is important to check this page regularly. The privacy policy was last modified on March 17 2022.