 | Explore every adventure Safety Jogger Adventure is your go-to outdoor brandfor exploring every adventure Explore Safety Jogger Adventure |
 | Keep moving forward SJ is your on-trend fashion brand.For each season, for all of us. Explore SJ |
| Explore every adventure Safety Jogger Adventure is your go-to outdoor brandfor exploring every adventure Explore Safety Jogger Adventure |
| Keep moving forward SJ is your on-trend fashion brand.For each season, for all of us. Explore SJ |
Did you know that, according to the well-known marketing ‘rule of 7’, people need to see a brand at least seven times before remembering it? At Safety Jogger, we make sure our name is seen, recognized and remembered – again and again. Through strategic partnerships, high-profile sponsorships and impactful campaigns, we’re taking our brand visibility to the next level across the globe.
For the fourth consecutive year, Safety Jogger is a main sponsor of Soudal Quick-Step, one of the world’s most prestigious men’s cycling teams. Since 2023, we have also been an official sponsor of AG Insurance – Soudal, one of the top women’s cycling teams. Through these collaborations, we amplify our global presence by leveraging the extensive media coverage these cycling teams attract.
Following our successful visibility campaign during the 2024 Olympics – which saw 2060 spots aired in 51 countries – we’re taking our Eurosport partnership to the next level in 2025.
Safety Jogger will provide 7,000 branded workwear items to Eurosport employ- ees reporting on-site at major sporting events, ensuring our gear receives maxi- mum exposure across various international competitions.
Additionally, a 15-second Safety Jogger commercial will air in more than 50 countries, reaching an estimated 85 million viewers. The campaign will run from March to December 2025, with 8,000 TV spots being broadcasted during iconic sports events, including:
To expand our digital presence, we’re also launching a multi-local campaign across Eurosport’s BIG 5 + .com platforms, reaching sports fans where they’re most engaged. With 1 million preroll video ads and 1 million inread video ads, we’re securing 2 million guaranteed impressions in premium sports environments, covering football, cycling, tennis, rugby, motorsports, winter sports and snooker.
For our 25th anniversary, we’re taking Safety Jogger on the road! The Safety Jogger Roadshow brings our products and innovations directly to our partners and customers across Europe.
Our mobile showroom offers an exclusive look at our latest collections, allowing visitors to experience our footwear and protective gear firsthand.
With interactive programs, live demonstrations, and great catering, we’re creating an immersive Safety Jogger experience. The tour kicked off in Madrid, followed by Barcelona, and will continue across multiple European cities, reinforcing our brand presence and commitment to innovation.
Since day one, Safety Jogger has been a proud head sponsor of the Alcatraz Metal & Hard Rock Festival in Kortrijk, Belgium.
This internationally renowned event attracts over 50,000 visitors and 6,000 campers from 54 different countries. During three days of metal madness, we help keep the crew safe while ensuring maximum visibility for our brand.
www.alcatraz.be
Safety Jogger entered a strategic sponsorship with the Widzew Łódź Academy for the 2023/24 season. As part of this partnership, the Safety Jogger logo will proudly decorate the center of the youth team shirts, demonstrating our commitment to nurturing the future talents of the four-time Polish champion football club. Our brand will also be
present on the LED bands during the matches of the first team, on the advertising bands in the training center, in TV spots and on the social media of the Club and the Academy.
Brand visibility doesn’t stop at the ground level. For several years, Safety Jogger has also been visible in the air thanks to two fully branded aerobatic aircrafts. Whether impressing thousands of spectators during aviation events or just soar- ing through the skies, our branding ensures Safety Jogger is seen far and wide, reaching new heights – literally.
At Safety Jogger, we believe in investing in the future. That’s why we proudly sponsor UGent Racing, the Formula Student team of Ghent University. This ambitious group of young engineers designs and builds self-driving electric racing cars for international competitions, pushing the limits of technology and teamwork in races against universities worldwide.
In total, we have provided 200 pieces of protective equipment, ensuring the team works in optimal conditions as they develop their groundbreaking racing car. Safety is a top priority during their production process, and we’re making sure they have the right gear for the job.
As part of our commitment to environmental responsibility, we proudly support the Hoornaar Spotter Initiative, an innovative project tackling the spread of the invasive Asian hornet. These hornets pose a major risk to biodiversity, agriculture and honeybee populations. Through our sponsorship of the Hoornaar Spotter App, users can report hornet sightings using precise geographic data, helping authorities locate and remove nests before they spread. Our logo is prominently featured throughout the app, ensuring Safety Jogger remains synonymous with safety and sustainability.
The Gentse Feesten is one of the world’s largest city festivals, attracting over 1,7 million visitors for 10 days of non-stop festivities. During this iconic event, we make sure our brand is unmissable through: banners, branded beer mats, workwear sponsorship and a promotional video on Café Trefpunt’s social media. For 2025, we’re elevating our sponsorship by increasing focus on safety gloves and enhancing digital visibility. With Café Trefpunt set to introduce large screens beside the stage, we’ll have the opportunity to display video ads, further amplifying our brand’s reach.
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