Brand visibility

Spotted our brand yet?

Did you know that, according to the well-known marketing ‘rule of 7’, people need to see a brand at least seven times before remembering it? At Safety Jogger, we make sure our name is seen, recognized and remembered – again and again. Through strategic partnerships, high-profile sponsorships and impactful campaigns, we’re taking our brand visibility to the next level across the globe.

수달 Quick-Step & AG 보험 - Soudal

Safety Jogger 는 4년 연속 세계 최고의 남자 사이클링 팀 중 하나인 수달( Quick-Step )의 메인 스폰서입니다. 또한 2023년부터는 최고의 여자 사이클링 팀 중 하나인 AG 보험 - 수달의 공식 스폰서이기도 합니다. 이러한 협업을 통해 이러한 사이클링 팀이 유치하는 광범위한 미디어 보도를 활용하여 글로벌 입지를 강화합니다.

가시성을 극대화하는 방법
  • 로고 배치: 선수들의 어깨에 로고를 눈에 잘 띄게 배치하여 인터뷰, 레이스, 포디움의 순간, 미디어 사진 등 모든 순간에 Safety Jogger 을 빛낼 수 있는 기회를 제공합니다.
  • 기자 회견: 본사에서 미디어 이벤트를 주최하여 사이클링 미디어와 파트너를 직접 초대합니다.
  • 딜러 이벤트: 투르 오브 플랜더스 VIP 텐트, 타임 트라이얼 체험과 숙박이 포함된 투르 드 프랑스 VIP 패키지 등 딜러를 위한 특별한 경험을 제공합니다.
Eurosport

Following our successful visibility campaign during the 2024 Olympics – which saw 2060 spots aired in 51 countries – we’re taking our Eurosport partnership to the next level in 2025.
 

Safety Jogger will provide 7,000 branded workwear items to Eurosport employ- ees reporting on-site at major sporting events, ensuring our gear receives maxi- mum exposure across various international competitions.
 

Additionally, a 15-second Safety Jogger commercial will air in more than 50 countries, reaching an estimated 85 million viewers. The campaign will run from March to December 2025, with 8,000 TV spots being broadcasted during iconic sports events, including:

To expand our digital presence, we’re also launching a multi-local campaign across Eurosport’s BIG 5 + .com platforms, reaching sports fans where they’re most engaged. With 1 million preroll video ads and 1 million inread video ads, we’re securing 2 million guaranteed impressions in premium sports environments, covering football, cycling, tennis, rugby, motorsports, winter sports and snooker.

Roadshow

For our 25th anniversary, we’re taking Safety Jogger on the road! The Safety Jogger Roadshow brings our products and innovations directly to our partners and customers across Europe.

Our mobile showroom offers an exclusive look at our latest collections, allowing visitors to experience our footwear and protective gear firsthand.

With interactive programs, live demonstrations, and great catering, we’re creating an immersive Safety Jogger experience. The tour kicked off in Madrid, followed by Barcelona, and will continue across multiple European cities, reinforcing our brand presence and commitment to innovation.

Alcatraz Open Air
Alcatraz Open Air

Since day one, Safety Jogger has been a proud head sponsor of the Alcatraz Metal & Hard Rock Festival in Kortrijk, Belgium. 
This internationally renowned event attracts over 50,000 visitors and 6,000 campers from 54 different countries. During three days of metal madness, we help keep the crew safe while ensuring maximum visibility for our brand.
www.alcatraz.be

Widzew Łódź Academy
Widzew Łódź Academy

Safety Jogger entered a strategic sponsorship with the Widzew Łódź Academy for the 2023/24 season. As part of this partnership, the Safety Jogger logo will proudly decorate the center of the youth team shirts, demonstrating our commitment to nurturing the future talents of the four-time Polish champion football club. Our brand will also be
present on the LED bands during the matches of the first team, on the advertising bands in the training center, in TV spots and on the social media of the Club and the Academy.

Safety Jogger 비행기
Safety Jogger 비행기

Brand visibility doesn’t stop at the ground level. For several years, Safety Jogger has also been visible in the air thanks to two fully branded aerobatic aircrafts. Whether impressing thousands of spectators during aviation events or just soar- ing through the skies, our branding ensures Safety Jogger is seen far and wide, reaching new heights – literally.

UGent Racing
UGent Racing

At Safety Jogger, we believe in investing in the future. That’s why we proudly sponsor UGent Racing, the Formula Student team of Ghent University. This ambitious group of young engineers designs and builds self-driving electric racing cars for international competitions, pushing the limits of technology and teamwork in races against universities worldwide.
In total, we have provided 200 pieces of protective equipment, ensuring the team works in optimal conditions as they develop their groundbreaking racing car. Safety is a top priority during their production process, and we’re making sure they have the right gear for the job.

Bee Safe
Bee Safe

As part of our commitment to environmental responsibility, we proudly support the Hoornaar Spotter Initiative, an innovative project tackling the spread of the invasive Asian hornet. These hornets pose a major risk to biodiversity, agriculture and honeybee populations. Through our sponsorship of the Hoornaar Spotter App, users can report hornet sightings using precise geographic data, helping authorities locate and remove nests before they spread. Our logo is prominently featured throughout the app, ensuring Safety Jogger remains synonymous with safety and sustainability.

Gentse Feesten
Gentse Feesten

The Gentse Feesten is one of the world’s largest city festivals, attracting over 1,7 million visitors for 10 days of non-stop festivities. During this iconic event, we make sure our brand is unmissable through: banners, branded beer mats, workwear sponsorship and a promotional video on Café Trefpunt’s social media. For 2025, we’re elevating our sponsorship by increasing focus on safety gloves and enhancing digital visibility. With Café Trefpunt set to introduce large screens beside the stage, we’ll have the opportunity to display video ads, further amplifying our brand’s reach.