Brand visibility
Spotted our brand yet?
Did you know that, according to the well-known marketing ‘rule of 7’, people need to see a brand at least seven times before remembering it? At Safety Jogger, we make sure our name is seen, recognised and remembered – again and again. Through strategic partnerships, high-profile sponsorships and impactful campaigns, we’re taking our brand visibility to the next level across the globe.
After five consecutive years as a proud sponsor of Soudal Quick-Step and AG Insurance – Soudal, our journey with the Wolfpack reaches an exciting new chapter. From 2027, Safety Jogger will become co-title partner of the men’s team, which will race under the name Soudal Safety Jogger.
This milestone marks the natural evolution of a successful partnership and will propel our brand onto the world’s biggest cycling stage like never before.
We also continue our support of the women’s team, AG Insurance-Soudal, a partnership we’ve built since 2023, reinforcing our commitment to both men’s and women’s cycling at the highest level.
Through these collaborations, we amplify our global presence by leveraging the extensive media coverage these cycling teams attract.
- Logo placement: From the 2027 season onwards, our logo will be prominently featured on the front of the men’s jerseys and on their shorts, as well as on team buses and support vehicles. On the women’s team, our branding already features on the shoulders and socks. Together, these premium placements will ensure outstanding visibility during races, podium ceremonies, post-race interviews, and global media broadcasts.
- Press conferences: We host media events at our headquarters, bringing cycling media and partners directly into our world.
- Dealer events: We organise premium dealer events around the world, offering our top customers a unique opportunity to connect deeply with both our brand and the excitement of professional cycling.
Safety Jogger has also teamed up with Eurosport - Europe’s leading sports broadcaster. Through a powerful mix of television, digital, and on-site exposure, we’re ensuring our lightweight and breathable MODULO safety shoes – and the Safety Jogger brand – are seen across Europe. Our MODULO commercial is airing during prime-time coverage of iconic sporting events such as the Tour de France – reaching over 85 million viewers in 50+ countries and bringing Safety Jogger into the homes of Europe’s most passionate sports fans. But visibility doesn’t stop at the screen. We’ve also outfitted 7,000 Eurosport crew members with branded Safety Jogger workwear as they report live from major international competitions – giving our gear a front-row presence at the heart of the action.
Since day one, Safety Jogger has been a proud head sponsor of the Alcatraz Metal & Hard Rock Festival in Kortrijk, Belgium.
This internationally renowned event attracts over 60,000 visitors and 6,000 campers from 54 different countries. During four days of metal madness, we help keep the crew safe while ensuring maximum visibility for our brand.
Brand visibility doesn’t stop at the ground level. For several years, Safety Jogger has also been visible in the air thanks to two fully branded aerobatic aircrafts. Whether impressing thousands of spectators during aviation events or just soar- ing through the skies, our branding ensures Safety Jogger is seen far and wide, reaching new heights – literally.
At Safety Jogger, we believe in investing in the future. That’s why we proudly sponsor UGent Racing, the Formula Student team of Ghent University. This ambitious group of young engineers designs and builds self-driving electric racing cars for international competitions, pushing the limits of technology and teamwork in races against universities worldwide.
In total, we have provided 200 pieces of protective equipment, ensuring the team works in optimal conditions as they develop their groundbreaking racing car. Safety is a top priority during their production process, and we’re making sure they have the right gear for the job.
As part of our commitment to environmental responsibility, we proudly support the Hoornaar Spotter Initiative, an innovative project tackling the spread of the invasive Asian hornet. These hornets pose a major risk to biodiversity, agriculture and honeybee populations. Through our sponsorship of the Hoornaar Spotter App, users can report hornet sightings using precise geographic data, helping authorities locate and remove nests before they spread. Our logo is prominently featured throughout the app, ensuring Safety Jogger remains synonymous with safety and sustainability.